The Indian vegan food market has emerged as an important segment owing to increasing health consciousness among Indian population. Vegan foods such as plant-based meat, dairy alternatives, snacks and bakery items are gaining prominence due to various perceived health benefits over animal-based food products. Made using plant-based ingredients like soy, pulses and nuts, vegan foods are cholesterol-free, gluten-free and contain essential vitamins, minerals and antioxidants. The rising concern towards animal welfare and environmental sustainability has also boosted the demand for vegan foods in India.

Indian Vegan Food Market is estimated to be valued at US$ 84.43 Mn in 2024 and is expected to exhibit a CAGR of 15% over the forecast period 2024 To 2031.



Key Takeaways



Key players operating in the Indian vegan food market are CHINA TELECOM CORPORATION LIMITED, CoreSite Realty Corporation, CYXTERA TECHNOLOGIES, INC., DIGITAL REALTY TRUST, INC., EQUINIX, INC., and NTT Communications Corporation. Key players are investing in new product development and using innovative plant-based ingredients to cater to evolving consumer preferences.





The demand for vegan food products is increasing rapidly in India owing to rising health awareness and a focus on ethical eating. The younger population, in particular, has embraced veganism and is inclined towards a cleaner label and sustainable food options, contributing to the Indian Vegan Food Market size as more consumers seek out plant-based alternatives and brands respond with innovative offerings.Several Indian start-ups have entered the vegan food space offering exciting products lines.



Indian vegan food companies are also expanding globally to cater to the expatriate Indian population as well as health-conscious international consumers. Companies are eyeing opportunities in developed markets like USA, UK and Middle East countries by highlighting Indian spices and plant-based culinary traditions. Partnerships with global foodservice chains will help drive the global expansion strategy of Indian vegan food market.



Market Key Trends

The rise of social media influencers promoting vegan lifestyle and highlighting health, environmental and ethical benefits of vegan diets has driven the vegan trend in India. Several vegan food start-ups and food brands are actively collaborating with social media influencers for promoting new product launches. Social media platforms have also made vegan eating easier by sharing exciting recipes using Indian ingredients. With growing internet and smartphone penetration in India, social media is expected to further fuel the growth of vegan food industry.


Porter's Analysis



Threat of new entrants: Low capital requirements and low economy of scale required to start a vegan food business pose threat of new entrants.



Bargaining power of buyers: Presence of many sellers in the market with options gives bargaining power to buyers.



Bargaining power of suppliers: Suppliers hold higher bargaining power due to the lack of alternative suppliers of raw materials like soy, wheat, and lentils. This presents challenges within the Indian Vegan Food Market challenges and opportunities  as businesses must navigate supply chain limitations while also seeking to capitalize on the growing demand for vegan products and finding innovative ways to source these essential ingredients.



Threat of new substitutes: Other dairy and meat alternatives possess threat of substitutes.



Competitive rivalry: High as competition is intensifying with rising number of players in plant-based food domain.



Geographical regions



North America region holds the largest market share currently contributing over 30% of the global vegan food market value. This is attributed to rising vegan population and awareness about benefits of plant-based diet in countries like United States and Canada.



Asia Pacific region is projected to witness the fastest growth during the forecast period. Countries like India and China are expected to boost market growth owing to growing health consciousness, lifestyle changes and religious beliefs in the region. Rising vegan population especially in tier 1 and tier 2 cities also contributes to market expansion.



Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.

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